West Coast Wholefoods

Project Summary

I was tasked with getting this local whole foods startup up and running and off on the right foot in regards to branding and packaging design. They had created their own logo, which I had subsequently redesigned into a brand which appealed more to their demographic of higher end consumers.

In the second phase of the project, I worked with the client to create a suite of package designs for their hemp products, creating a visual style which can be used for all future products. We wanted to use natural kraft unbleached pouches to enhance their “natural” brand image. I also created hand-drawn illustrations as a part of the design.