Protein Lab

Project Summary

Geographik started the brand journey from the very beginning of this start up and created a brand that not only stands out amongst it’s competitors but is versatile and reflective of the demographic of potential customers.

We started with the branding and created brand guidelines around this. We then translated this into a complete suite of packaging designs for a wide range of products, all under the same brand, yet in easily identifiable sub-brand groups.

We then developed the Shopify website for both retail and wholesale consumers as well as an advocay/affiiliate program. We created a cutting edge video introduction that represents the many audiences for the brand products used both on the website and in socail channels.

Geographik also photographed the products for the website and created a suite of marketing and promotional materials for gyms and other potential customer touch-points.