Multicultural Careers

Project Summary

For this exciting startup, which has the aim of getting clients with multicultural backgrounds assistance and better access to employment, I wanted to create something universal, vibrant and inspirational. The “m” forms the hurdles overcome in the journey of the client, eventually launching into a career (onwards and upwards!) through the arrow. The colours represent the many cultures and the font has a soft, human feel making the brand approachable and accessible.