Mobilise Travel

Project Summary

Geographik was excited to create the full branding and logo design for this great little travel company start-up in Fremantle WA.

The brief was to create a retro-inspired brand, but with a modern edge. We drew inspiration from 60s and 70s travel logos, typically airlines, to give the brand this vintage feel. The colours echo this branding, though we have given the brand a modern edge in brand execution and the fonts used.

We wanted the brand to be big and bold and stand out from rather mediocre competitor brands that were a little predictable and a tad boring! This inspiration resulted in a great, colourful brand that has seen huge growth in their first couple of years.