World Leadership School
World Leadership School is a brilliant organisation that takes middle and high school students on service learning trips. I was happy to help brand the company from it’s grassroots beginnings to help build it to what it is today. I have been a part of designing everything from the initial brand identity, to the website, printed promotional materials such as flyers, email newsletters, t-shirts and even convention exhibition graphics. I was happy to work with Ross Wehner, the founder of the school since the inception of the company and am proud to have helped them along their journey as they help so many others with their life changing programs.
The symbol is derived from two ancient symbols, the concentric rhombus symbol (a Native American symbol for wisdom) is laid over a concentric circle symbol (a West Africa Adinkra symbol of greatness, charisma and leadership), this leads to a very unique and iconic symbol that represents the brand in a meaningful way.