BlackSalt Pilsner

Blacksalt Brewery is comically “probably the smallest brewery in Australia”, and indeed is pretty small, brewing small batch beers at Salt Restaurant right by the beach in Perth. I was tasked with coming up with a fun “beach” inspired brand and label for the Pilsner, a refreshing brew (that I can vouch for). The colours are bright and sunny, with a surfboard as the background to the main part of the logo, which echoes the surfboard sign they use at the brewery. The lifesaver styled Easter Island statue gives it a little Aussie cheek and a masculine flavour.