Bahama Baba
Branding
A local kids clothing designer saw a niche market for cool kids clothing with eco-friendly and non-toxic fabrics. She engaged Geographik to create a brand based around breathable beach oriented children’s clothing. The brand name “Bahama Baba” suggested a classic retro “tiki” style illustration as the base of the logo, colourful and playful appealing to parents as well as kids. The typeface echoes this style and the vibrant logo translates well onto both fabric tags and hang tags.