Platinum Bags engaged Geographik to build a more compelling and professional brand for their promotional bag company based in Bibra Lake, near Fremantle. The logo and branding we came up with is obvious in the message it sends about what Platinum Bags do. It was a clever merging of concepts of the handle and hand of a bag forming the “P” of Platinum.
Sustainable packaging and stationery for branding was also recommended, giving the brand a environmentally aware feel that echoes the brand statement. The colours are businesslike and the fonts give the brand a slightly playful feel.