The Pilates Centre WA
The branding and logo design for the Pilates Centre WA in East Fremantle, required a dynamic but human feel. I created the iconic symbol of two athletic people to create a love heart. This conveys several feelings for the brand, namely: care, love, athleticism and dynamics. The font conveys a modern approach and the colours are both athletic and not too feminine as to appeal to broader audience.
The branding has been applied to the facade in George Street, the stationery and website as well as several promotional printed pieces.