Palm Cove is a beautiful tourist town in Northern Queensland. The local shopping centre needed to revitalise it’s image through place branding and signage design. The current signage was old, dated and just plain boring! Using the shopping centre itself as inspiration for the place brand we created an island style brand inspired from the Bahamas and tropical islands. This consisted of a colourful and eclectic brand that immediately draws attention. The branding and signage has been so successful that the sign now acts as an attraction in itself. Browsing through travel sites and blogs you will find tourist photos of the sign featuring for visits to Palm Cove. Overall the shopping centre committee were ecstatic with the outcome as it has drawn more attention from both locals and visitors alike. A classic example of the positivity that place branding can accomplish.
Palm Cove Shopping Centre