Lifepics was a startup digital company established in Boulder, Colorado in 2000. Around 2005, as the company gained momentum in the online photo management and printing world, they decided to take me on to both update their brand, and all branding materials, but also to improve their online user experience with improved UI design. They were ecstatic with the outcome and development of their brand, as it elevated the company’s status and better reflected the company’s vision and direction. The new branding better connected with consumers and businesses in a friendly and invitingly “fun” way, echoing the companies broadening customer base.
2005 - 2008