Geographik was approached by a local fashion designer to create the brand identity for their luxury women’s label “Hotel”. The concept behind the brand was to create a high-end appeal. The branding drew inspiration from Art Deco and exotic tropical locales, such as the Bahamas. The subtle branding is strong but refined and the colours reinforce this, using muted hues as to not be overt. A full branding suite was created with brand guidelines. The client was extremely pleased with the outcome specifically tailored to her personal style.